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I've installed my own Universal Windows App for all users on a PC, using the DISM tool while being logged-in in Audit Mode . After doing so, I reboot into OOBE (using sysprep command), create a new user and try to launch this app.

The result is that nothing happens - the app doesn't launch (also checked in Task Manager). In Windows' Event Viewer , I found an entry about AppxDeploymentFailureBlue , which appears there every time I try to launch that app - but it doesn't supply any further information about the problem or its cause. I tried to look for this error code online, but all I could find is some discussions about a corrupted version of the Windows Store app or Windows' built-in apps - which isn't the case here.

Further more, this app has a StartupTask , and its failure to properly launch seems to be blocking other apps from registering themselves in the Startup tasks/apps list (if the app isn't installed, then they are registered successfully).

The solution turned out to be simple in hindsight, but not easy to track down:

Turns out one of the app's dependencies wasn't installed. Seems like installing a Universal App with DISM in Audit Mode (as opposed to when installing as regular local user) doesn't give any indication about missing pre-requisites.

In order to figure out which dependency was missing, I went over the App's AppxManifest.xml 's <Dependencies> section. In order to check which are installed and which aren't, I used the following command: Dism /Online /Get-ProvisionedAppxPackages .

After installing the missing package (in my case, that was Microsoft.VCLibs.140.00.UWPDesktop ), everything went back to normal.

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