常年在Gartner年全球供应链25强榜上有名的 可口可乐 ， 近期确认参加 第六届中国【新零售】智慧供应链与物流创新峰会暨颁奖典礼（12月14~15日，中国，上海） ， 将做案例分享。
Coca-Cola, listed in the Gartner top 25 global supply chains many times, has confirmed to join 6th China [New Retail] Smart Supply Chain and Logistics (NR SSCL) Innovation Summit & Awards 2021 (Dec. 14-15th, Shanghai, China) to share case study. 可口可乐认为， 供应链是经济发展重要的底层支撑。
Coca-Cola believes that supply chain is an important underpinning of economic development.

2020年疫情严重时期，深耕中国41年的著名饮料公司可口可乐认为，中国经济发展的新机遇在于供应链升级和数字化创新。
多年来，可口可乐不断深耕供应链管理系统：只生产浓缩糖浆，然后出售给世界各地拥有独家领地的灌装商。其他与可口可乐公司签订区域独家合同的瓶装公司，将浓缩后的产品与过滤水和甜味剂混合，制成罐装和瓶装的成品。然后，装瓶商分销和销售可口可乐的产品到各自的市场。这其中涉及到浓缩液厂、糖供应商、包装物流商、瓶装厂、分销商、大型超市、连锁超市、零售商的网状管理，涉及到采购、制造、分销的关键步骤。
这样的管理系统，使可口可乐逐渐意识到数字化创新是经济发展的新动能，并加深实践。同时，可口可乐不断招募优秀人才，为长远发展增强人才储备，重点关注电商、数字化等领域的人才。
When the epidemic was serious in 2020, Coca-Cola, a well-known beverage company that had been working in China for 41 years, believed that the new opportunities for China's economic development lay in supply chain upgrading and digital innovation.
For years, Coca-Cola has been delving into supply chain management: it produces only concentrated syrup and sells it to bottlers with exclusive territories around the world. Other bottling companies with exclusive regional contracts with Coca-Cola mix the concentrated product with filtered water and sweetener to make canned and bottled finished products. Bottlers then distribute and sell Coca-Cola's products to their respective markets. This involves the network management of concentrate plants, sugar suppliers, packaging logistics providers, bottlers, distributors, large supermarkets, chain supermarkets and retailers, and involves the key steps of procurement, manufacturing and distribution.
Such a management system makes Coca-Cola gradually realize that digital innovation is a new driving force for economic development and deepen its practice. At the same time, Coca-Cola continues to recruit excellent talents to strengthen talent reserve for long-term development, focusing on talents in e-commerce, digitalization and other fields.

您想要进一步了解可口可乐和其他优秀的快消品牌商、零售商的智慧供应链实践经验吗？
Do you want to further understand the smart supply chain practice experience of Coca-Cola and other excellent FMCG brands and retailers? 王添天， 资深总监&一达通总经理 ，阿里巴巴集团
Tiantian Wang, Senior Director of Alibaba Group , General Manager of Alibaba One Touch Group 孔维明 ， 中国政企物流与零售系统部总经理， 华为技术有限公司
Ke vin Kong , General Manager of China Government-enterprise Logistics and Retail System Department, HUAWEI Technology Co. Ltd. Chandra Vaddadi， 大中华区和全球市场运营采购高级副总裁， 宝洁
Chandra Vaddadi, Senior Vice President Purchases - Greater China and Global Market Operations, Procter & Gamble 眭安， 供应链总监， 可口可乐大中华区
Jerry Xu, Supply Chain Head， Coca-Cola Greater China 胡文军， 大中华区高级运营总监， 徕卡相机
Michael Hu, Senior Operation Director, Greater China, Leica Camera 林钊， 供应链技术总监， 来伊份
Zhao Lin, Supply Chain Technology Director, LYFEN 卢文昊， 数字运营总监 ， 路威酩轩香水化妆品
Robin Lu, Digital Operation Director, LVMH 董明华 ， 运营总监， 欧瑞莲化妆品
Jason Dong, Director Operation, Oriflame Cosmetic 钱江， 董事长， 香港东联衣业（JESPA）集团有限公司；日本亚洲品牌自由贸易促进会大阪总会 会长 ；东华大学 硕导
Jackie Sen, President/General Manager, JESPA Group Co., Ltd; President of Japan Asian Brand Free Trade Promotion Association Osaka General Association; Master's tutor of Donghua University 万明， 智能供应链平台部消费品行业线总经理， 京东物流
Susan Wan, GM of Consumer Goods Industry, Intelligent Supply Chain Platform Department, JD Logistics 胡肖， 供应链物流总监， 某世界500强-德国知名医疗器械公司
Michael Hu, Supply Chain & Logistics Director, A World Top 500 Company – Germany Leading Medical Equipment Adam Bozeman, 亚太区 TMC部门总经理 美国罗宾升国际货运
Adam Bozeman, Managing Director APAC, TMC – a Di visio n of C.H.Robinson Brander - Shoes & Clothing 香港东联衣业集团有限公司 JESPA Group Co., Ltd.（HK） 董事长 President/General Manager（东华大学-原中国纺织大学-纺织学院研究生导师） 品牌商 - 化妆品
Brander - Cosmetic 路威酩轩香水化妆品
数字运营总监
Digital Operation Director 品牌商 - 化妆品
Brander - Cosmetic 路威酩轩香水化妆品
供应链经理
Supply Chain Manager 品牌商 - 化妆品
Brander - Cosmetic 欧瑞莲化妆品
Oriflame Cosmetic Director Operation 品牌商 - 化妆品
Brander - Cosmetic 欧瑞莲化妆品
Oriflame Cosmetic Manager Planning  品牌商 - 化妆品
Brander - Cosmetic 欧瑞莲化妆品
Oriflame Cosmetic Operation Management 品牌商 - 化妆品
Brander - Cosmetic Johnson & Johnson 高级供应链总监
Senior Director Supply Chain 品牌商 - 日化
Brander - Daily Care Procter & Gamble 大中华区采购高级副总裁
Senior Vice President Purchases - Greater China and Global Market Operations 品牌商 - 日化
Brander - Daily Care Procter & Gamble 供应链总监 Director- Supply Chain Leader and GTM 品牌商 - 日化
Brander - Daily Care Procter & Gamble 大中华区供应链平台IT总监&负责人
IT Director, Greater China Supply Chain Platform IT Leader 品牌商 - 日化
Brander - Daily Care Reckitt Benckiser 计划和物流经理
Planning & Logistics Manager 品牌商 – 电子/通讯
Brander – 3C/ICT 华为技术有限公司
HUAWEI Technology Co. Ltd. 中国政企物流与零售系统部总经理General Manager of China Government-enterprise Logistics and Retail System Department 品牌商 – 电子/通讯
Brander – 3C/ICT 华为技术有限公司
HUAWEI Technology Co. Ltd. To be announced 品牌商 – 电子/通讯
Brander – 3C/ICT 华为技术有限公司
HUAWEI Technology Co. Ltd. To be announced 零售商 - 家电
Retailer- Househould Appliance 飞利浦（苏州）
Philips Suzhou General Manager 零售商 - 家电
Retailer- Househould Appliance 飞利浦（苏州）
Philips Suzhou Director Operation 零售商 - 家电
Retailer- Househould Appliance 飞利浦（苏州）
Philips Suzhou 亚太供应链总监
Supply Chain Director - APAC 消费类电子
3C&ICT Leica 大中华区高级运营总监
Senior Operation Director, Greater China 消费类电子
3C&ICT Leica To be announced 消费类电子
3C&ICT Leica To be announced Medical Equipment 某500强-德国领先医疗器械企业
A World Top 500 Company – Germany Leading Medical Equipment 亚太区供应链总监
Head of SCM in Asia Pacific Medical Equipment 威高集团上海采购供应链中心
E-VEGO 资深采购专家
Senior Procurement Expert Logistic Company JD Logistics 智能供应链平台部消费品行业线总经理
GM of Consumer Goods Industry, Intelligent Supply Chain Platform Department Logistic Company JD Logistics Sales Director Logistic Company JD Logistics 智能供应链平台商务总监
Commercial Director, Supply Chain Platform Department Logistic Company JD Logistics 解决方案经理
Solution Manager Logistic Company JD Logistics To be announced Logistic Company JD Logistics To be announced Logistic Company 美国罗宾逊全球货运-TMC公司
TMC- a Division of C.H.Robinson  亚太TMC部门总经理
Managing Director APAC Logistic Company 美国罗宾逊全球货运-TMC公司
TMC- a Division of C.H.Robinson 供应链服务经理
Manager Supply Chain Services Logistic Company 美国罗宾逊全球货运-TMC公司
TMC- a Division of C.H.Robinson Director 2021年，中国零售行业继续加速变革，而供应链的创新更是面向未来布局的重中之重。在这个充满不确定性的时代， 零售企业该如何推动供应链与物流创新，以应对节奏快、业务体量大、敏捷供应链流行、补货频次增加、每单货量减少……等等逐渐加剧的供应链新常态，来确保业务持续增长？ 与此同时， 人工智能、数字孪生、区块链、5G、物联网、云计算等 技术创新为供应链与物流的发展将进一步带来哪些支撑作用？
以 “零售供应链革新，价值重塑促增长” 为主题， 第六届中国【新零售】智慧供应链与物流创新峰会暨颁奖典礼（12月14~15日，中国，上海） 将致力于给出答案。作为关注 中国智慧供应链与物流在零售业发展 的重要系列会议之一，本峰会将有来自 零售 &品牌 企业 ，供应链&物流公司及科技&装备类 供应商 的超过300位行业资深人士参与，其中绝大多数是负责零售、供应链、物流、采购、数字化和数据、销售、商务等领域的高层人士，最终构成提供学习、交流、总结与合作洽谈的绝佳平台。共同探寻供应链与物流的智慧化创新之路。

In 2021, retail industry in China accelerat ed the pace of revolution, the innovation of supply chain is the top priority of future layout . In current uncertain environment, h ow should retail company response to the new normal status such as fast pace, large business volume, agile supply chain more and more popular, increasing replenishment frequency, reducing the amount of goods per order … and etc. to promote supply chain and logistics innovation and ensure sustainable business growth? In the meanwhile, artificial intelligence, digital twin, block chain, 5G, Internet of Things, cloud computing, etc. , how these various technological innovations provide support for the development of supply chain and logistics?
With the theme of “ Retail Supply Chain Revolution & Value Reinvention For Accelerating Growth ”, the 6th China [New Retail] Smart Supply Chain and Logistics (NR SSCL) Innovation Summit & Awards 2021 (Dec. 14-15th, Shanghai, China) is aiming to provide an answer. As an important serial event by the end of this year focusing on “Retail Smart Supply Chain & Logistics” in China, it will attract more than 3 00 experienced leaders from the retailer & branders, supply chain & logistics solution companies and high technology & equipment vendors . Most of them are C-level leaders and head of retail, supply chain, logistics, procurement, sourcing and data, sales, commercial, finally to provide an excellent platform for learning, communication and cooperation, to discover the road for the intelligent innovation of supply chain and logistics in China. How to Drive Retail and Supply Chain and Logistics Innovation with AI and Machine Learning?
人工智能与机器学习如何驱动零售与供应链与物流创新？
Streamlining and Reconstruction of Retail Supply Chain
零售供应链的精简与重构
CDP & DMP：How the New Data Tools Change the Way Enterprises Operate Supply Chain and Logistics of Retail?
CDP 与DMP ： 新的数据工具如何改变企业零售供应链与物流的运作模式？
Omni-Channel Supply Chain Reinvention and Synergism of Retailers and Suppliers
全渠道供应链重塑与零供协同
Middleground+ Operations：Digital Decision Drives New Retail Supply Chain and Logistics Development
中台+运营：数字化决策驱动新零售的供应链与物流发展
Digital Retail：Smart Delivery and Zero Inventory to Improve Supply Chain Efficiency
数字零售：智能配送与零库存，提升供应链效率 Warehouse and Delivery Integration for FMCG and Cosmetics Industry to Create Perfect Experience for Customers 快消美妆行业仓配一体化，打造完美客户体验
OAO Integration Driven by Precise Data Analysis
精准数据分析，驱动线上线下一体化模式
Panel Discussion： How to Drive Digitalization for Retail Enterprises by Supply Chain Management Innovation ？
圆桌讨论：如何利用供应链管理创新，助力零售企业数字化转型？
Store Productivity Improvement：The Method and Practice of Digital Supply Chain in Smart Stores
提升坪效：数字化供应链在智慧门店的方法与实践
S&OP to IBP：Strategic Supply Chain Transformation and Process Innovation
从S&OP 到 IBP：供应链战略转型与流程创新 How to Build Efficient Order Fulfillment System in the Omni-channel Retail Age?
全渠道零售时，如何打造高效的订单履行系统？ Data Integration Drives Ecommerce and Store Sales Growth for Food and Beverages
数据整合打通，促进食品饮料电商与门店销售增长
C2M and Flexible Supply Chain for Fashion Industry
时尚行业的C2M与柔性供应链 Cloud Computing and IoT：How to Improve the Efficiency of Retail Supply Chain and Logistics by Technology Upgrade？
云计算与物联网：如何通过技术升级提升零售物流供应链效率? Smart Procurement and Digital Distribution for Pharmaceutical Retailers
医药零售的智慧采购与数字化分销 Digital Supply Chain Innovation for Automobiles Industry
汽车行业供应链数字化创新 Store Capacity and Quantity Optimization to Improve Competitiveness  in Catering Industry
餐饮企业如何优化门店数量和规模，增强竞争力？ The “Sinking Market”：Reshaping of the Social E-commerce and Supply Chain to Drive New Sales Growth
下沉市场：社交电商与供应链重塑，推动业务新增长 Opportunities and Challenges of New Retail Supply Chain.
新零售供应链的机遇与挑战 Panel Discussion：How to Improve the Efficiency of Logistics and Supply Chain in Retail Industry by Technology Upgrade？ 圆桌讨论：如何通过技术升级，提升零售行业物流与供应链效率? How to Ensure Supply Chain Stability Overseas in the Post-pandemic Era
后疫情时代，如何确保海外供应链稳定性？ How to Find New Growth Sources and Update Strategies in the Smart Retail Era？
智慧零售时代，企业如何寻找新的增长点并升级策略？ 颁奖典礼：“新零售金链奖”
Awards Ceremony:“New Retail Gold Chain Prize” Authority：VIP Industry Leaders and Experts
权威性：行业大咖与专家评审
Practicality：Data and Cases Speak Louder than Words
实践性：用数字与案例说话
Uniqueness：One and Only in New Retail Supply Chain
独特性：新零售供应链领域的唯一重要奖项 本次大会特设“新零售金链奖”，旨在鼓励具有技术创新和业务创新潜力的零售企业、品牌商，供应链&物流综合方案企业，科技和装备企业，促进新零售领域的智慧供应链和物流创新、开放生态系统的构建，推动产业的健康可持续发展。“新零售金链奖”奖项将由来自行业协会、产业联盟、媒体及咨询公司等机构的各方专业人士组成的评审委员会讨论评选出各奖项入围名单，经评议和投票，最终产生年度获奖名单，并通过活动平台及媒体量业界和社会发布和推荐。 申请流程请参照《奖项申请表》或与组委会咨询。
The conference specially set "New Retail Gold Chain Prize", it is designed to encourage technology innovation and business innovation potential of retail enterprises, branders, supply chain & logistics comprehensive solution enterprise, and high technology & equipment enterprises, to promote the wisdom of the new retail supply chain and logistics innovation, open up the ecosystem construction, promote the health of the industry sustainable development. The "New Retail Gold Chain Prize" will be evaluated from the professionals of industry associations, industry alliances, media and consulting firm institutions as a reviewing committee to discuss and select for shortlist, after appraisal and vote, eventually produce annual winners, and through the activity platform and media industry and the community and the recommended. For application process please refer to the 《Awards Application Form》 or contact the organizing committee. Awards Setting 零售&品牌类，供应链&物流综合方案类
Retailer & Branders, Supply Chain & Logistics Solution Companies 零售&品牌类，供应链&物流公司及科技&装备类
Retailer & Branders, Supply Chain & Logistics Solution Companies and High Tech Equipment Best Digital Transformation Prize
最佳数字化转型奖
Best New Retail Supply Chain Innovation Prize
最佳新零售供应链创新奖
Best Digital Transformation Prize
最佳数字化转型奖
Best New Retail Supply Chain Innovation Prize
最佳新零售供应链创新奖
Best Procurement Solution Prize
最佳采购方案奖
Best Model Innovation Prize
最佳模式创新奖 Best Omni-Channel Management Prize
最佳全渠道管理奖 Best Technology Revolution Prize
最佳技术革新奖 供应链&物流公司及科技&装备类
Supply Chain & Logistics Solution Companies and High Tech Equipment Vendors Best Warehouse and Delivery Service Prize
最佳仓配服务奖 Best Order Fulfillment Prize
最佳订单履行奖 Best Order Fulfillment Prize
最佳订单履行奖 Best Data Service Prize
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