1. Objectives

This major trains senior talents with advanced knowledge and ability in management, economics, law and marketing, and are able to work in the field of market survey and analysis, consumer behavior research, marketing management, corporate image and public relations activities, advertising creativity and various promotions planning in related enterprises, institutions and government departments.

2. Key Courses

l Management

l Microeconomics

l Macroeconomics

l Statistics

l A ccounting

l M arketing principles

l Consumer behavior

l Logistics management

l Market research and prediction

l Advertising

l E-commerce.