Using Matomo Tag Manager will load your website faster. From what could be tens or hundreds of tags to get all the insights you need from your website and third-party advertising platforms (Google Adwords, LinkedIn Ads etc.), now only requires a single tracking code from Matomo Tag Manager.
This will enhance the user-experience for your visitors and give your website more credibility when it comes to ranking higher in search engines. Meaning more traffic to your website and a higher ROI.
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Rather than adding tags directly to the source code of your website which poses all sorts of risk, Matomo Tag Manager eliminates this risk altogether through its centralised platform.
You can preview tags to see if they are firing before pushing them live and you can also give specific users (e.g. outside of the company or junior staff) restricted access so you can approve any new tag before it goes live.
This will save time for your marketing and IT teams and eliminate the risk of crashing your website, which would otherwise result in wasted time, unsatisfied customers, less traffic and a loss in sales.
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